@ smart kidz pwtc

EXHIBITION NAME
Smart Kids 2009 ~ Malaysia's Largest Kids' Education Fair

THEME
Into Our World with Great Expectations
Opening up a whole new world of ambition

DATE
10 - 12 April 2009

VENUE
Putra World Trade Centre, Kuala Lumpur

ORGANIZER
Expomal International Sdn Bhd

CO-ORGANIZER
Mutiara Sigma (M) Sdn Bhd

IN COLLABORATION WITH
* Jabatan Pendidikan Khas
* Kementerian Pelajaran Malaysia
* Jabatan Penerangan
* Jabatan Pelajaran Selangor
* Pusat Sains Negara

FREQUENCY
Annual Event

EXHIBITION AREA
7,360 sqm

SUPPORTED BY
* Ministry of Information
* Ministry of Women, Family & Community Development
* Malaysian English Language Teaching Association

MALAYSIA BOOK OF RECORDS
Proud holder of:
* Malaysia's Largest Kids Education Fair
* Malaysia's Largest Virtual Painting
* Mega Family Creative Colouring Contest
* Largest Plaka StoneArt Collage

EXHIBITORS' PROFILE
* Art School
* Academies / Educational Institutes
* Baby Goods & Accessories
* Book Distributors & Publishers
* Childcare Centres
* Child Development Schools
* Computer Software Developers
* Dance Academies
* Dental Care Providers
* Dietitians
* Education Consultants
* Edutainment
* Fashion
* Food & Beverage
* Furniture & Household Products
* Games & Toys
* Health & Nutritional Products
* Computer Training Schools
* Language & Tuition Centers
* Medical Service Providers
* Music Schools
* Pet Shops
* Sports & Recreation
* Stationery
* Other related products and services

NO. OF VISITORS
2007 : 130,223 people
2008 : 132,180 people

PARTICIPATING SCHOOLS
2007 : 65 Schools | 3,500 school children
2008 : 65 Schools | 3,800 school children

PARTICIPATING HOMES (Orphanages/Homes)
2007 : 25 Homes
2008 : 18 Homes

FACTS AT A GLANCE ~ The Market Comes to You
Visitorship
* 41% Malay, 47% Chinese, 9% Indian, 3% Others
* 58% are from middle upper income group
* 84% of the visitors spends more than 5 hours daily
* 64% are returning visitors while 36% are new visitors

Looking for Specific Product / Service
* 52% of parents looking for education institution for their children
* 57% of parents looking for children books, services & toys
* 47% of parents looking parenting materials
* 39% of parents looking for baby products and services

Satisfaction rating
* 85% finds what they are looking for
* 89% are happy with the products and services offered by exhibitors
* 96% will visit Smart Kids again

Children's Age Group
* 22% kids aged 0 - 3 years
* 23% kids aged 4 - 6 years
* 25% kids aged 7 - 9 years
* 21% kids aged 10 - 13 years
* 9% teens aged 14 - 16 years

EVENT HIGHLIGHTS
Special Highlights & Thematic Activities
* Voices of Children National Forum
* Ambitions & Aspirations ~ Special Interactive Exhibition
* 2009 MELTA Smart Kids Way With Words Competition
* Who I Want To Be ~ Show & Tell
* World of Ambition ~ Coloring Contest
* Professional Costumes ~ Fashion contest

Firm Favorites
* Angkasawan Experience
* e-knowledge Village
* Go-Green!
* Kreatif Cerita
* Music Appreciation
* Photo Contest
* Science Planet
* Smart Kids 10th Annual Talent Quest
* Smart Kids Demographic Survey
* Smart Kids' Education Enrollment Pool
* Smart Kids' Educational Tour
* Smart Kids Fan Club, Smart Passport
* Smart Kids' I Want to Be a Nobel Laureate
* Smart Explorer
* Sports & Lifestyle
* Treasure Hunt
* Virtual Communities
* World of Health
* World of Knowledge
* Young Journalists

SHOW HOURS
10 - 11 April 2009 (Fri & Sat)
10.30am - 9.30pm 12 April 2009 (Sun)
10.30am - 7.30pm

=> let's go!!!